"You see a FIAT... you flick someone!" Check out our new FIAT Flick Video!

Our new FIAT Flick Commercial has over 1,500 views on YouTube already! Footage was filmed all over the Lehigh Valley. For behind the scenes footage and to participate in our FIAT Flick Social Media Contest by submitting your own FIAT Flick videos and photos, visit www.FIATFlick.com
Check it out and let us know what you think! Leave a comment in the section below!

What Does the Color of Your FIAT 500 Say About You?

We love FIAT USA's most recent blog post! With so many colors to choose from, 15 to be exact, its always interesting to see what color FIAT 500 our customers choose.
Find out what the color of your FIAT 500 says about you (according to FIAT USA) below:
Verde Azzurro (Blue Green): You are poised and confident, and are seen as faithful and credible.

Rosso Brillante (Red Tri-Coat): You are a showstopper — a fashionable individual who captivates the attention of passers-by.

Rosso (Red):  Your outgoing personality ignites passion — and as a result, you are full of life.

Rame (Copper): You are a complex individual who is both creative and charming.

Nero (Black):  You embody authority and power.

Luce Blue (Light Blue): You are a refined individual who finds peace and energy from within.

Grigio (Grey): You exemplify sophistication and confidence in your everyday life.

Gallio (Yellow): Your sunny disposition shows that you are young at heart.

Espresso (Brown): With both feet planted firmly on the ground, you are honest, down-to-earth and wholesome.

Bianco Perla (Pearly White Tri-Coat):  You are calm, cool and collected.

Bianco (White): You are a simple soul who values order and prefers organization when it comes to your car.  It is not in your temperament to appear sloppy or unkempt.

Azzurro (Blue):  You tend to be loyal and methodical.

Argento (Silver):  Your standards are high, and you appreciate elegance with a bit of flash.

Verde Oliva (Olive Green): You are a natural peacemaker.

Verde Chiaro (Light Green): You are conscientious and consider the cause and effect of everything you do.

Do you feel that the color of your FIAT 500 accurately speaks to your unique personality? Compare your answers with those of other FIAT fans in the comments below!

http://blog.fiatusa.com/vehicles/the-fiat-500-color-wheel/

FIAT 500 Scores 30 Points Above the Average Total Quality Index Score!

The FIAT 500 Hatchback scores THIRTY POINTS above the Small Car Segment's Average Total Quality Index score of 850, ranking second in the entire category! The FIAT 500 earned an impressive Total Quality Index score of 880, just four points behind the first place Dodge Dart. Yet another reason to love the FIAT 500!
http://www.strategicvision.com/auto_segmentwinners.php?year=2013&award=TQA&seg=18

Don't Miss the Fun On Saturday At Our Test Drive Extravaganza!

Don't miss our Test Drive Extravaganza this Saturday, May 18th, from 11-4:30! There will be food provided by Buca di Beppo, fun, entertainment, and prizes, including a chance to win a brand new iPad Mini! B104 will be providing entertainment and the B104 Bee will also be here in his FIAT!

Fashion Star's FIAT 500 Challenge

If you're a fan of NBC's hit show, Fashion Star, you might have already seen this wildly creative episode, the "FIAT Challenge." The competing designers had to create a look using the FIAT 500 as their inspiration and then orchestrate a photo shoot with the vehicle to showcase their designs. The winning team of two each took home a brand new FIAT 500 Turbo! Creativity at its best. 

May is National Cystic Fibrosis Awareness Month!

May is National Cystic Fibrosis Awareness Month! To highlight the growing need for awareness about cystic fibrosis (CF), the CF Foundation recognizes the month of May as National CF Awareness Month. This is a cause that FIAT of Lehigh Valley is very passionate about and we're very proud to be able to help raise money and awareness for the CF Foundation. That is why, during the entire month of May, for every LIKE we gain on our Facebook Page, we will donate a dollar to the CF Foundation. The number will be calculated at the end of the day on May 31st, 2013.
http://www.fiatusaoflehighvalley.com/fiat-of-lehigh-valley-s-dollar-per-like-campaign-for-cystic-fibrosis.htm

April Showers Are No Match for the FIAT 500

It's pretty dreary here in Easton, so we figured this post by FIAT USA would be perfect to share with you this morning. 

"Everyone knows that age-old saying “April showers bring May flowers,” but that’s no reason to sit inside and wait for the grass to grow. While you’re waiting for those “May flowers” to arrive, don’t let the stormy weather ruin your day on the road. When it comes to taking on wet and hazardous conditions, the FIAT 500 has you covered. With a wide variety of control features, you’re able to take a drive in your favorite FIAT 500 model regardless of what Mother Nature throws your way."

http://blog.fiatusa.com/vehicles/april-showers-are-no-match-for-the-fiat-500/

"The Fiat 500 Abarth Is Almost As Thrilling As A Ferrari"

We couldn't agree more! The Abarth has always been thrilling in our opinion, which is why we weren't surprised to see this post by Jalopnik boasting that the FIAT 500 Abarth is "almost as thrilling as a Ferrari." Just another reason why the FIAT 500 Abarth should be on your list of vehicles to test drive if you're in the tuner market. "Oh, and the car is described as a filet for the price of a PBJ. That's actually clever."

http://jalopnik.com/the-fiat-500-abarth-is-almost-as-thrilling-as-a-ferrar-483080507

TGIF

 Good morning FIAT fans... and happy Friday!

FIAT 500 Abarth... with an Automatic Transmission?

According to this article by WardsAuto, the FIAT 500 Abarth will be available with an automatic transmission sometime soon. The Abarth, which is currently only available with a 5-speed heavy-duty manual transmission, features 160 horsepower, compared to the regular 500's 101 horsepower, and the 500 Turbo's 135 horsepower. By making the Abarth available with an automatic transmission, FIAT USA is hoping to expand its customer base, as 80% of the Abarth hatchback buyers at this point are males. Tim Kuniskis, the brand’s North American president, said “I think when we’ll see more women is when we have the automatic, and we’re planning to add the automatic in the Abarth at some point, only because we’re getting that feedback from customers.”

You can read the full article here: http://wardsauto.com/sales-amp-marketing/automatic-transmission-coming-fiat-500-abarth

We're very excited to learn that the Abarth will be offered with an automatic transmission. What do you think? 

http://wardsauto.com/sales-amp-marketing/automatic-transmission-coming-fiat-500-abarth

Happy First Day of Spring!

Hope everyone enjoyed the first day of Spring! We took one of the Abarths out for a spin and stopped to pick up some Rita's Italian Ice! How did you celebrate the first day of Spring?

Most Drivers in America Drive Distracted: Study

According to the U.S. Centers for Disease Control and Prevention (CDC), 70% of American drivers talk on the phone while driving, and 31% read or send text messages! Luckily the FIAT 500 comes standard with Blue&Me Hands-free Communication so you can keep your hands on the wheel and your eyes on the road! Check back tomorrow for a post about a new feature, Uconnect, that will make its debut in the FIAT 500L!

Most Drivers in America Drive Distracted: Study
According to the U.S. Centers for Disease Control and Prevention (CDC), about seven out of 10 Americans drive while talking on their mobile phones. The survey showed that 69 percent of drivers in America used their phones while driving in the previous 30 days while 31 percent of American drivers read or sent text messages... more
http://feedproxy.google.com/~r/autoguidefeed/~3/6yz_zr-Xsss/

Tim Kuniskis and Adam Carolla on the 2014 FIAT lineup

Are you as excited as we are for these new models to join the FIAT USA line up for 2014? A 4-door FIAT 500L, an electric FIAT 500e, and the Abarth Cabrio! We can't wait to get these on our lot! Check out this YouTube video of Tim Kuniskis, theCEO of FIAT North America, and Adam Carolla discussing the new 2014 FIAT 500 models. 

	Tim Kuniskis & Adam Carolla on the 2014 FIAT lineup Host Adam Carolla chats with FIAT North America CEO Tim Kuniskis about the all-new 2014 FIAT models; including the 500e, Abarth Carbrio and 500L from the 2012 Los Angeles Autoshow.	From:fiatusa Views:4 0ratings
	Time:02:12	More inAutos & Vehicles

http://www.youtube.com/watch?v=whraIkYPjHo&feature=youtube_gdata

How Do You Deal With Terrible Drivers? Jalopnik's Question of the Day!

"How do you deal with terrible drivers?"This is Jalopnik's Question of the Day and we're curious to hear your answers!! Let us know how you deal with terrible drivers in the comment box below!
http://jalopnik.com/how-do-you-deal-with-terrible-drivers-453522153

Throwback Thursday!

Happy Throwback Thursday everyone! We love this 1962 FIAT ad. "Always have at least one FIAT!" :)

Have any cool FIAT throwback images? Please share them with us!

Comparing the available audio systems of the 2013 FIAT 500

There's nothing better than turning up the volume when your favorite song comes on while you're driving, so it was no surprise to find how excited our customers are about the enhanced audio experience now available in the 2013 FIAT 500. The enhanced audio experience I'm referring to is the Beats Audio Premium Sound System. There are already so many available options and customizations in the FIAT 500 and this is just one more item our customers have added to their list of features to test out and compare during their vehicle shopping process. The first question customers usually ask about the audio systems available is, "what's the difference?" which is why I figured this would be a good topic for my first post in our FIAT of Lehigh Valley Blog.

  

 If you're a music buff, there's a good chance you're already familiar with Beats Audio by Dr. Dre. If not, here's a quick run down from the FIAT USA Blog. You can read the full article here.

 "Beats Audio was developed in 2009 by legendary hip-hop producer Dr. Dre. He sought to deliver the full spectrum of sound experienced in a real recording studio by combining science and artistry in portable audio equipment such as headphones and notebook computers.

 Two years later, Dr. Dre brought Beats Audio to the automotive industry, working directly with engineers to design and tune an exclusive 10-speaker sound system first introduced at the New York Auto Show.

 The Beats Audio system made its FIAT debut a year later, in the new FIAT 500. What makes the Beats Audio experience unique to the FIAT 500? Well, Dr. Dre personally worked with FIAT engineers acrossall FIAT 500 models to create a sound experience customized to the shape and size of each individual 500 model. This guarantees our drivers a truly one-of-a-kind sound experience."

Now that you're familiar with Beats Audio by Dr. Dre, you're probably wondering what the differences between the base audio system, the Alpine^® premium audio system, and the Beats Audio premium sound system are.

• The base audio system is standard on the FIAT 500 Pop, FIAT 500c Pop Cabrio, and the FIAT 500 Turbo.
• The Alpine^® premium audio system is standard on the FIAT 500 Sport, the FIAT 500 Lounge, the FIAT 500c Lounge Cabrio, and the FIAT 500 Abarth.
• The Beats Audio premium sound system is an available as an upgrade on all Models - FIAT 500 Pop, FIAT 500 Sport, FIAT 500 Lounge, FIAT 500 Turbo, FIAT 500c Pop Cabrio, FIAT 500c Lounge Cabrio, and FIAT 500 Abarth.

The document below lists the specifications of each audio system and shows where each aspect of the sound system is located within the FIAT 500 and also offers a visual comparison between the audio systems.

If you're having trouble viewing the document, click here for the original PDF.

The Beats Audio premium sound system is definitely an exciting addition to the long list of options available in the 2013 FIAT 500. After comparing the audio systems, which would you prefer in your FIAT 500? What song(s) would you use to test the systems out?