One-of-a-Kind Print Ad Incorporates More Than a Dozen Artists/Performers/Models to Recreate Image of Fiat 500 Abarth Cabrio

Think you and your friends could pull this off if you got your hands on the right paint?



July 10, 2013 , Auburn Hills, Mich. - FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10. 

“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand." 

Exclusive behind-the-scenes video of the making of the “Body Paint” print ad can be viewed at http://www.youtube.com/watch?v=WKe02Fq-Yzk

What do you think of the ad? Let us know by leaving a comment below! 
http://media.chrysler.com/newsrelease.do?id=14547&mid=279

10 Things You Should Always Do Before Taking Your Car On A Long Trip

Friday marked the first official day of Summer 2013! Are you planning on driving down to the beach for a summer vacation? We put together this list of 10 things you should always do before taking your car on a long trip. Check it out and share with your friends!

1. Check your engine oil. Better safe than sorry!
2. Check windshield washer fluid level. The beach is loaded with seagulls and lots of other birds... never know when they're going to welcome you with a present on your windshield.
3. Check condition of windshield wiper blades. Nothing worse than pesky streaks all over the place!
4. Check the tire inflation pressures and look for unusual wear or damage. A flat tire won’t get you very far.
5. Check the condition of your spare tire and make sure the tire has air in it and you have all necessary tools required to change the tire if needed. What good is a spare tire... if the spare doesn't have air either?
6. Check the fluid levels of the coolant reservoir, brake master cylinder reservoir, and transmission as needed. Being pulled over on the side of the road with a smoking engine probably isn’t how you’d like to start your vacation.
7. Check function of all interior and exterior lights. Can't read a map if your map light is burned out!
8. If you’re using a navigation system (“GPS”), check to make sure you have the most recent maps updated to your device. Because listening to your navigation system blurt out "RECALCULATING" every few minutes gets old.
9. Make sure your inspection, insurance, drivers' license, and registration are all up to date. “My dog ate my updated insurance card” usually doesn’t go over well, or get you out of a ticket.
10. Every state’s traffic laws are different, so if you’re traveling over state lines, make sure you’re familiar with the other state’s traffic laws. 

Anything we forgot? Have any stories from a time when you forgot to check one of the things on our list before a long trip and ended up with a problem? Share in the comment box below!

Most importantly, ENJOY YOUR TRIP! And if you’re driving your FIAT, send us some pictures! 

"You see a FIAT... you flick someone!" Check out our new FIAT Flick Video!

Our new FIAT Flick Commercial has over 1,500 views on YouTube already! Footage was filmed all over the Lehigh Valley. For behind the scenes footage and to participate in our FIAT Flick Social Media Contest by submitting your own FIAT Flick videos and photos, visit www.FIATFlick.com
Check it out and let us know what you think! Leave a comment in the section below!

What Does the Color of Your FIAT 500 Say About You?

We love FIAT USA's most recent blog post! With so many colors to choose from, 15 to be exact, its always interesting to see what color FIAT 500 our customers choose.
Find out what the color of your FIAT 500 says about you (according to FIAT USA) below:
Verde Azzurro (Blue Green): You are poised and confident, and are seen as faithful and credible.

Rosso Brillante (Red Tri-Coat): You are a showstopper — a fashionable individual who captivates the attention of passers-by.

Rosso (Red):  Your outgoing personality ignites passion — and as a result, you are full of life.

Rame (Copper): You are a complex individual who is both creative and charming.

Nero (Black):  You embody authority and power.

Luce Blue (Light Blue): You are a refined individual who finds peace and energy from within.

Grigio (Grey): You exemplify sophistication and confidence in your everyday life.

Gallio (Yellow): Your sunny disposition shows that you are young at heart.

Espresso (Brown): With both feet planted firmly on the ground, you are honest, down-to-earth and wholesome.

Bianco Perla (Pearly White Tri-Coat):  You are calm, cool and collected.

Bianco (White): You are a simple soul who values order and prefers organization when it comes to your car.  It is not in your temperament to appear sloppy or unkempt.

Azzurro (Blue):  You tend to be loyal and methodical.

Argento (Silver):  Your standards are high, and you appreciate elegance with a bit of flash.

Verde Oliva (Olive Green): You are a natural peacemaker.

Verde Chiaro (Light Green): You are conscientious and consider the cause and effect of everything you do.

Do you feel that the color of your FIAT 500 accurately speaks to your unique personality? Compare your answers with those of other FIAT fans in the comments below!

http://blog.fiatusa.com/vehicles/the-fiat-500-color-wheel/

FIAT 500 Scores 30 Points Above the Average Total Quality Index Score!

The FIAT 500 Hatchback scores THIRTY POINTS above the Small Car Segment's Average Total Quality Index score of 850, ranking second in the entire category! The FIAT 500 earned an impressive Total Quality Index score of 880, just four points behind the first place Dodge Dart. Yet another reason to love the FIAT 500!
http://www.strategicvision.com/auto_segmentwinners.php?year=2013&award=TQA&seg=18

Don't Miss the Fun On Saturday At Our Test Drive Extravaganza!

Don't miss our Test Drive Extravaganza this Saturday, May 18th, from 11-4:30! There will be food provided by Buca di Beppo, fun, entertainment, and prizes, including a chance to win a brand new iPad Mini! B104 will be providing entertainment and the B104 Bee will also be here in his FIAT!

Fashion Star's FIAT 500 Challenge

If you're a fan of NBC's hit show, Fashion Star, you might have already seen this wildly creative episode, the "FIAT Challenge." The competing designers had to create a look using the FIAT 500 as their inspiration and then orchestrate a photo shoot with the vehicle to showcase their designs. The winning team of two each took home a brand new FIAT 500 Turbo! Creativity at its best.